Unit tees went on sale in the world’s largest action sports retailer ‘Pacsun’ on November 15th. With 1000 stores across the USA Pacsun stocks the ‘whos who’ of ‘it’ brands from around the world. It is an interesting accomplishment for a piece of artwork that was banned in Australia earlier this year.

Check out what the ADVERTISING STANDARDS BUREAU had to say about the deisgn, and why they deemed it inappropriate....

CASE NUMBER 531/08 FEBRUARY 2009 "The Board noted that while the woman was smiling and appeared happy, this did not negate the sexualised pose in which she is placed. The board noted the woman was posed with her legs apart and her arms pressed against her breasts. Although the woman's breasts were obscured by her arm and her genitalia was hidden from view by the breakfast cereal the board considered the advertisement used a sexualised pose and that the presentation of the woman in this manner was gratuitous and irrelevant to the product being advertised."

Unit Artist and Founder Paul Everest had this to say... "On behalf of Unit I wish to thank the Board for their obvious wisdom and sound understanding of today's youth.

You can get your own Fruitloops Tee right now at the Unit Online Store.

• By Allan H