Unit's two-time 4X World Champion and BMX Olympic hopeful Caroline Buchanan will feature in a series of photos to support the launch of a major Australian women's sports awareness campaign.

Caroline will be joined by a number of high profile women sports stars including swimmers Stephanie Rice and Leisel Jones, high-jumper Petrina Price and aerial skiing Olympic gold medalist Lydia Lassila.

The photos will be featured in the February issue of Women's Health magazine.

Women's Health editor Felicity Harley said, "for too long women's sport had not attracted the support or sponsorship given to its male counterparts."

The Sydney Cricket Ground will help launch the campaign with a red-carpet event on Wednesday the 19th of Jan.

Australia's 16 women supporting Women In Sport campaign.
Emma Snowsill – Triathlon
Leisel Jones – swimming
Dani Samuels – Discus
Pertrina Price – high jump
Sally Pearson – hurdler
Stephanie Rice – swimming
Susie Ramadan – boxing
Casey Dellacqua – tennis
Christie Dawes – wheelchair road racing
Alicia McCormack – water polo
Ellyse Perry – cricket & soccer
Monique Forrestier – rock climbing
Caroline Buchanan – BMX & mountain biking
Shannon McFerran – AFL
Jessie Miley-Dyer – surfing
Peri Campbell-Innes – table tennis
Lydia Lassila – aerial skiing

At the same time, Women's Health Magazine is auctioning the photos from the feature to help raise money for the Queensland flood disaaster. You can bid on the cool Caroline photo pictured at the top by clicking here.

Check out a behind-the-scenes video of the Women In Sport camapaign by clicking here.

• By Simon M

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It’s been a while since my last post, but I will try and give a run-down of what’s been happening down this way.

I have been kept super-busy going on trips for both Unit and Pilgrim. In the last four weeks I have been in Sydney, Canberra, New Zealand and Gold Coast just for team trips and it’s been a ball!

We headed over to New Zealand to ride Jed Mildon’s crazy mega-box jump set-up and I don't think I have ever been more impressed by the set-up or the level of the riding from the Kiwi guys. It was good to be able to hang out for about a week and get to see some sights over there, as every other time
I’ve been there it’s felt like a whirlwind trip. It was cool to chill with Jed and have him take us to the local spots. I can't wait to head back there in February.

Next up we had the Unit houseboat party… and I cannot even begin to explain this party. It was such a great time. Just keep a look out for the photos and videos that I'm sure will surface soon enough. Then you’ll understand, haha.

New Years came around too quick for me; I don't know even where the year went. But my mate had organised a houseboat up in Mildura for a few days over New Years. Not much riding was done, but damn we had a good time! It was a great way to wrap up the year.

This year is quickly filling up with lots of events and I can't wait to be busy and on the road again. I'll let you know how it all goes.

Cheers, guys, and I hope everyone has a good start to 2011!

• By Simon M

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With a new USA office based in San Clemente, California and many new retailers coming on board, the young Australian brand is making its presence felt globally.

In line with this expansion Unit is pleased to announce the signing of Ryan Guettler as its bmx team manager and athlete.

"We've known Ryan for many years and have watched his career blossom from riding the local Beenleigh skatepark to travelling overseas and getting to the top of the sport," says Unit Founding Director Paul Everest "He has been an inspiration to so many young riders."

"In many ways Ryan's story is Unit's story, having been founded in a Gold Coast garage with $600, climbing to the top of the Australian action sports industry in five years and now setting its sights on the USA market."

"This is why we felt Ryan was a perfect fit for this role."

Guettler says he's looking forward to joining the team after parting ways with Alpinestars.

"I've always taken great pride in caring for riders when they come stay at my house, whether it's in Greenville or back home in Australia," he says.

"This is why I believe I would make a great TM/Pro Rider for Unit in 2011."

"I am parting ways with Alpinestar s after 6 years of great times to take this amazing opportunity."

"I look forward to helping out the team riders and making Unit grow even bigger in 2011 ," says Guettler.

• By Allan H

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Win a Mondraker Summum Pro Team downhill MTB frame worth $4000AUD and $2000 worth of Unit clothing!

Simply go to the Unit Facebook, and enter the sweepstakes through the 'Sweepstakes' tab. It is that easy! The prizes include...

1st prize – Mondraker Summum Pro Team DH mountainbike frame and $1000 credit to Unit’s online store.
2nd prize - $700 credit to Unit’s online store.
3rd prize - $300 credit to Unit’s online store.

The contest is open to all Facebook users worldwide, over the age of 18. Winners will be announced at 12 noon on Christmas Eve 2010 (Australian Eastern time).

• By Allan H

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Photo: Hundreds turned out for the opening of the brand new Unit Concept Store on the Sunshine Coast over the weekend, to check out the store and meet some of the Unit team athletes and infamous Unit babes. FULL GALLERY HERE.

Crusty Demons riders Kain Saul, Matt Schubring, Beau Bamburg and Seth Enslow all took time out of practice for Saturday nights Brisbane show to come and meet fans at the store opening, and once Seth got done flinging some fallen tables, everything went great. Loads of free stuff was given away courtesy of the Unit wheel of misfortune, and everybody got a chance to get some photos with the Unit babes and check out the new shop, the only one of it's kind in the world.

We are planning a stack more concept stores in the future, so stay tuned for one in your city soon, but if your lucky enough to be passing through the Sunshine Coast, make sure you drop and say hello. The store is located next to the cinemas in Sunshine Plaza, Maroochydore.

A special thanks must go out to all the Unit riders, babes, staff and fans who showed up on Saturday for a good time.

• By Allan H

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Whether you need to walk, ride, catch a bus, swim, drive or even dig your way there, make sure you get to the official opening of the brand new Unit Concept Store on the Sunshine Coast this weekend!

We will have Crusty Demons / Unit team riders Kain Saul, Matt Schubring and Beau Bamburg on site for you to meet and grab some photos with, as well as the iconic Unit babes! You will have a chance to 'Spin & Win' for some fresh new gear, and a few very lucky people will walk away with tickets for Saturday night's Crusty Demons live tour in Brisbane.

It all kicks off at 9am, this Saturday at the brand new Unit Concept Store, located next to the cinemas in Sunshine Plaze, Maroochydore.

• By Allan H

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We are proud to announce that Unit has officialy joined forces with Australia's Kawasaki Racing Team for 2010. Unit has been evolving it's team of elite MX athletes recently, and KRT has added even more firepower to the Unit MX group. Check out Kawasaki's official press release below...

The Kawasaki Racing Team is pleased to announce that highly successful clothing company Unit has joined forces with KRT as a valued team sponsor in 2010.

The addition of such a successful brand as Unit to the Kawasaki Racing Team’s family of sponsors is indicative of Kawasaki’s commitment to aligning itself with other quality and respected brands in its quest for Championship glory.

KRT Manager Troy Carroll is excited about the collaboration between KRT and Unit saying, “We are driving the team to set high targets both on and off the track and with a company such as Unit joining our team in 2010, it highlights that quality brands want to be associated with a strong and professional team such as the Kawasaki Racing Team.”

“I personally would like to thank those at Unit for their willingness to be a part of our team, not only for 2010 but into the future.”

KRT Principal, Kevin Crutcher says, “It’s great to see Unit coming on board and joining all of our other great sponsors. The clothing is second to none and the team loves wearing it. We look forward to bigger and better things with Unit in the years to come.”

CEO of Unit, Ian Everest says, “We’re really excited to begin this relationship with the Kawasaki Racing Team.”

“As Australia’s leading motocross casual clothing brand, it is a great fit to be represented by such a strong team for 2010.”

“We’re also pleased to be working with Troy Carroll. His professionalism and championship winning experience will be great for the team.”

KRT looks forward to a successful and productive relationship with Unit throughout 2010 and beyond. For more information about Unit, visit www.unitriders.com

• By Allan H

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Pic: FRMX editor Simon Makker and Aussie FMX rider Rhys Hillier force 5 guys and their gear bags in the hire car! haha

Yesterday we brought you the Farm Jam from Kelly Mcgarry's perspective. Plenty of laughs, good riding and all round good times. Now it is time to hear from the rest of the team, and there is definitely no shortage of memories! Check them out below...

PS: Joe skipped the questions, and just sent a full update, bloody Sheppo.... How you doing, alright?!

 

BRETT  FREW 'Frewmeister'

Time spent in travel? I came to the Farm a month ago to dig and havent left yet.

Riding Highlights?  I saw a million things I never thought I would see on my jumps go down. ALL the BMX blew my mind, it was next level. Jake Prebble went about 8 feet out of the dirt quarter and Kane 720'd a fast big double that only one person has ever 3'd before! Levi Sherwood dropping bombs! And NZs fastest racer Scott Columb with 90 deg whips on small jumps.

How did you go? I fixed my rear tyre twice during the comp but rode solid when I could dammit

Gnarliest crash? Callum Shaw fully threw his MX bike on a 70ft dirt jump then got up and jumped again about 8 seconds later

Funniest story? Markooooo

Final Thoughts? Lets do it again next year and add more radness

 

LEVI SHERWOOD 'Shezza'

Time spent in travel? Two and a half hours each way.

Riding highlights? Riding with all the boys, don't really have one highlight as such. Just a bloody good weekend all round

How did you go? Yeah not too bad

Gnarliest crash? Well i got to give this one to Steve Sommerfield for sure, although Callum Shaw took a good looking digger aswell

Funniest story? Listening to Sheppo give everyone who podium an Aussie nick name.

Final Thoughts? Awesome comp / weekend, cant wait to go back next year.

 

NICK FRANKLIN 'Franger'

Time spent in travel? 4 hours either way

Riding highlights? Riding the course for a few hours, its a fun track to ride

How did you go? Good, till my bike bogged

Gnarliest crash? Mine, it wasnt that great but i'll claim it

Funniest story? The nurse telling me im an idiot thinking the human body has a bone
called a scaphoid in the wrist, it's in the thumb! haaha

Final Thoughts? It was a cool event and i met some new riders and some old friend
which was rad, i just wish i was a part of the event day in the end

 

DAN FREW 'Frezza'

Time spent in travel? It's 18 steps to me Moto, and by time Ive clicked 5th, Im rolling my Track

Riding highlights? Everybody killing it! All the right people ended up at the top!

How did you go? Sweet, had heaps of fun riding with all the lads, Invited too many young rippers to get any of my Prizemoney back! Didnt place, my brain was a bit wrecked after being sooo busy, and havent been on my bike enough lately..

Gnarliest crash? Steve playing Tag with me Mid Air

Funniest story? Seeing 5 Aussies and all their gear jammed into the smallest rental available! 4 gearbags hanging off roof with some string!

Final Thoughts? Couldnt have asked for a better day out riding in me backyard, massive cheers out to everyone that helped us nail it!

 

JOE SHEPPARD 'Sheppo'

 guys, back in Aus after the Farm Jam and I've got to say it was probably the most fun I've ever had at a comp. Dan Frew had prepared an awesome moto course, which had a bit of everything in it, and when we were having a break from riding we could watch the bmx and mtb boys shredding the incredible lines Brett Frew had put together.
 
Some of my favorite moments of the trip were:
 
-Watching Levi do a perfect turntable to one hand lander off a dirt kicker
-Jake Bowens massive dub nacs
-Can't remember his name but the guy front flipping the drop on a bmx - insane!
-Dane Searles going stupidly high down the whole line and jumping over the half pipe.
 
Then there were some other awesome moments like:
 
-Giving everyone Aussie nicknames... Yeah Franga!
-Watching Dane do mad skids and max doughies on the AG200
-Smoking Levi in the neutral race down the hill
-Having beers around the fire with Shezza, Rosco, Davo, Franga, Evo, Twisty, Chinga, Makka and MARCO!!!
 
A huge thanks to the Frew brothers, you guys are awesome and I can't wait till next year!

p.s. I think we set a new record for the most amount of riders and gear bags in (on?) a Kia Rio on the way back to the airport!

• By Allan H

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