Unit athletes Levi Sherwood, Mat Rebeaud, Tim Wood, Dan Reardon and Beau Bamburg will all be flying the Unit flag this weekend at X Games, so here are the viewing times for all the events, which will all be aired live on ESPN! (Aus time)

FRIDAY

10am - 1pm       Moto X Freestyle Round 1, Women's Super X Final, Men's Super X Final, Moto X Freestyle Final, Skateboard Big Air Final

SATURDAY

4am - 7am       Skateboard Park Elimination, Adaptive Super X Final, BMX Street Elimination

9am - 1.30pm      BMX Vert Final, Moto X Step Up Final, Skate Vert Final, Moto X Best Whip, Moto X Best Trick Final, Skateboard Vert Best Trick

SUNDAY

4am - 8am       BMX Park Final, Rally Car Racing Seeding, Skateboard Street Final

9am - 1pm      Rally Car Racing Elims, Quarters, Semis and Final, BMX Big Air Final, SuperRally Final

MONDAY

3am - 5am      Skateboard Real Street, BMX Street Final

9am - 1pm      Game of SKATE, Skateboard Big Air Rail Jam, Skateboard Park Final, Women's Skate Street Final, Moto X Speed & Style Final

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To be in the running for weekly giveaways and special offers, make sure you head over and join the Unit Facebook. You can also get the latest news on all things Unit, and get the opportunity to rate our products!

We have given away over $2500 worth of product in the last week, and the next round of giveaways are coming up, so join now...

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How would you like a free trip to Sydney to hang out with Kain Saul and Dane Searls while racing around above the city in an Extreme Helicopter flight? That's what we thought, of course you would like that!!

Well it's really easy for you to enter, so read carefully.... Just head over to the Surfstitch Facebook page and in the comments section, tell us why BMX Bandits is the best movie ever!

CONTEST DETAILS

1. Experience includes roundtrip flight to Sydney Airport, airport transfers, extreme experience (including helicopter flight) with Unit riders Dane Searls and Kain Saul as welll as $400. Experience is 10th July.

2. Winner will be picked at noon (AEST) on July 2nd.

3. No refunds, exchanges, or changes to the itinerary can be made. Unit will contact the winner and make all arrangements.

So what are you waiting for, jump onto it and win your way to Sydney! See SurfStitch.com Promotions Page formore  details.

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Recently we got to put on a crazy night time photo shoot for the next range due out July, and things got pretty wild. Freerider MX have a cool little story online now about what went down, and how we ended up with one of the coolest looking cover photos around.

Check the story out over at freeridermx.com.au

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We were gonna wait a little before we told you all the great news, but Freerider beat us to the punch and released the news earlier this week. So without further a do, we are very proud to announce that soon the talented Simon Makker will be joining the Unit team as our new Communication / Athlete Manager. Smakker has been at the helm of the world's most popular FMX magazine 'Freerider MX' for the last 18 issues, in which time he has helped to riase the magazine to new heights, and we can't wait to see what enthusiasm and new ideas Simon can bring to the table here at Unit.

While on the topic, we should probably apologise to all those FRMX magazine addicts out there, who will be most upset at Makker being stolen from their beloved mag. Sorry guys haha. Check out the full story from FRMX online contributor Goba over at freeridermx.com.au. You will also be able to check out some of the amazing photos that Smakker has taken over his years at FRMX.

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Hey, what up guys? I Just got into Adelaide yesterday arfternoon and went to check out the arena, unfortantley everything has changed due to the arena being so small, so the jumps are different sizes now. We had a bit of practice last night just to see if the jump was going to work, and it is definitely alot different now, but we got the job done.

This morning I ran into 'Wheels' in the lobby, Aaron Fotheringham has been doing the whole Nitro tour this year, and it is so crazy watching him try and double flip his wheelchair over the mega ramp. Anyway, he was picking up his package of Unit clothes so I went up to his room to help him unpack.

The kid is a champ and he was truly stoked on the stuff. I got a pic with him repping his new gear and I can't wait til the show tonight, to hang with the newest Unit team member, as he hucks his crazy double back flip in a wheel chair!

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As you may have heard, we had our very first stand outside Australia over the weekend, at the Hangtown round of the 2010 Lucas Oil / AMA Motocross Championship.

Most people know Unit don't normally do things by the book, but those who don't found out in Hangtown, as we started throwing freebies out the door to anybody who had the courage to sack up and take on the Unit wheel of fortune.

It was all alot of fun, and everybody who visited left laughing and stoked on their new Unit gear. We are gonna try get to some more rounds of this years outdoors, so stay tuned to the website for more info. You don't wanna miss the party!

Check out all the fun and photos now HERE

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We are extremely proud to announce, in response to our rapid overseas growth that Unit has appointed our first U.S.A Sales Director, in Tony Dandrea.

You can read the official press release below, but basically, Tony is a walking encyclopedia in the action sports industry, and to be involved with someone of his experience and respect is going to be a massive boost for Unit in the United States and around the world.

Tony has over 10 years experience behind him, working for companies such as Von Zipper and FMF Apparel, and says “Everything that Unit does, from the threads to the outside-the-lines marketing, will be a fresh breath of air to the two-wheeled action sports category. I will be on a mission to bring the Unit story from Australia, across the pond to the US action sports consumer and to the retailer alike.”

Welcome to the team Tony, and we can't wait to see things blow up in the coming months / years overseas.

OFFICIAL UNIT PRESS RELEASE

Unit Clothing is proud to announce the appointment of Tony Dandrea as its USA Sales Director.

Dandrea brings with him more than ten years sales and marketing experience in the action sports clothing industry.

Having worked with brands such as Von Zipper, FMF Apparel and Sector 9, Dandrea will be an asset to Unit’s expanding USA division.

“I am stoked to the full to be on the Unit team,” says Dandrea.

“The Unit story and its founders, Paul and Ian, are true to the roots of Moto and BMX.

“I will be on a mission to bring the Unit story from Australia, across the pond to the US action sports consumer and to the retailer alike.”

Unit Founder and Director Paul Everest says Unit’s long term objective has always been success in the USA and this role was crucial to achieving that goal.

“We are confident we have made a great decision in hiring Tony,” says Everest.

“His drive and expertise in two-wheeled action sports is rare and will be invaluable to Unit as we continue to expand in the amazing USA market.

“There’s always been a great energy between Americans and Aussies and we look forward to employing more Americans.

“Stay tuned for a strong contingent of US athletes to be joining the Unit team in the near future.”

According to Tony, the American market will be blown away by Unit’s arrival.

“Everything that Unit does, from the threads to the outside-the-lines marketing, will be a fresh breath of air to the two-wheeled action sports category.

“We have some mind blowing ideas for this brand in the USA and I am ready to get my fingernails dirty!”

• By Allan H
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Unit is proud to announce its donation of $7000 to Legacy Australia, collected through proceeds from sales of the Anzac Wallet.

More than 10,000 troops died to protect the freedom we enjoy today and Legacy is dedicated to caring for the families they left behind.

"Like many young Aussies we all had a grandfather who went to war, some returned - some did not," says Unit Founder Paul Everest.

"After speaking with lots of young people over the last few years we realised that the sacrifice previous generations had made, had been lost on the new generation."

"The saying 'Lest we forget' was apparent."

Unit's design team set about creating a tribute wallet that told the story of the Anzacs, with proceeds to be donated to Legacy.

"It was very rewarding to be able to hand over a cheque to Legacy this morning."
 

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We are proud to announce that Unit has officialy joined forces with Australia's Kawasaki Racing Team for 2010. Unit has been evolving it's team of elite MX athletes recently, and KRT has added even more firepower to the Unit MX group. Check out Kawasaki's official press release below...

The Kawasaki Racing Team is pleased to announce that highly successful clothing company Unit has joined forces with KRT as a valued team sponsor in 2010.

The addition of such a successful brand as Unit to the Kawasaki Racing Team’s family of sponsors is indicative of Kawasaki’s commitment to aligning itself with other quality and respected brands in its quest for Championship glory.

KRT Manager Troy Carroll is excited about the collaboration between KRT and Unit saying, “We are driving the team to set high targets both on and off the track and with a company such as Unit joining our team in 2010, it highlights that quality brands want to be associated with a strong and professional team such as the Kawasaki Racing Team.”

“I personally would like to thank those at Unit for their willingness to be a part of our team, not only for 2010 but into the future.”

KRT Principal, Kevin Crutcher says, “It’s great to see Unit coming on board and joining all of our other great sponsors. The clothing is second to none and the team loves wearing it. We look forward to bigger and better things with Unit in the years to come.”

CEO of Unit, Ian Everest says, “We’re really excited to begin this relationship with the Kawasaki Racing Team.”

“As Australia’s leading motocross casual clothing brand, it is a great fit to be represented by such a strong team for 2010.”

“We’re also pleased to be working with Troy Carroll. His professionalism and championship winning experience will be great for the team.”

KRT looks forward to a successful and productive relationship with Unit throughout 2010 and beyond. For more information about Unit, visit www.unitriders.com

• By Allan H
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The Amigo's Of Dave Bike Day went down on May 1st at the Nerang Skatepark, thanks to loads of support from sponsors and the Amigo's Of Dave. The event helped raise money for Dave's treatments and expenses as he battles to stay alive.

PRO STREET WINNER - Chris O'Donnell
PRO BOWL WINNER - Chris Courtenay

For the last two years, Daves been living with a Brain Tumor. Hes currently recovering from his second operation, and is now preparing for further treatment options. Among Daves options are some specialist cancer clinics in the United States offering treatments not available in Australia. You can donate to Dave's cause by visiting the Amigo's website www.amigosofdave.com

• By Allan H
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Most things are on hold around the world right now, so we don't have much to report on. On a good note though, if you are in Australia, you have a killer 4 day weekend to enjoy! So make sure you get out, have a ride, party, ride, and basically do whatever makes you happy!

David Girsch will be flying onto Sydney tomorrow, and throughout the week we have captured some killer clips of him shredding BMX all around Brisbane and the Gold Coast, so keep an eye out for his new edit.

In the meantime, and if your unlucky enough to be sitting at home right now with nothing to do, then check out a couple of the clips we have been digging this week!

 

• By Allan H
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I just had to let you all know that a couple of sweet new designs have just landed, and now is your chance to get your hands on them before your next door neighbour!

The Linguistic and Peewee Tees are available right now at the Unit Online Store.... But be quick, they are sure to move fast!

• By Allan H
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We recently held a special Facebook fan photo competition, where you had the chance to take home $300 worth of Unit swag. Well, 5 year old Madi was lucky enough to win, and the little shredder was stoked.

Madi sent us through a pic of herself with some of the new gear, and we reckon she looks like the next Caroline Buchanan. Big things to come for sure!

Keep an eye on the Unit Facebook, Twitter and Myspace for more special promos and give-aways over the coming weeks...

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We know we said your fan photos had to be controversial, but after hearing about young 5 year old Madi racing against all the boys, not only on the BMX track, but also the MX track, we just have to give her the prize...

We are inspired! Looks like she is going to be the next Caroline Buchanan.. Congrats Madi and keep practicing on the track!

And to all our other fans out there, stay tuned to our Facebook and Twitter, as we will be holding loads more giveaways in the coming months!

• By Allan H
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To celebrate the launch of Unit's brand new winter range, we want to find the most crazy UNIT fan photos.

For your chance to win a $300 Unit Online Store voucher, become a fan of the Official Unit Facebook, then post your best UNIT photo on our wall.

The most creative and controversial photo will win!

The only rules are the photos must include the word UNIT and we don't condone anything that may lead to your arrest or injury.

The competition is now open and the winner will be decided by Unit on Monday, March 1 and contacted via Facebook.

Good luck!

• By Allan H
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Caroline Buchanan has some awesome signature items coming out real soon. Jacket and Cap to be released 1st Feb instores and 15th Feb online! Check them out and get your own from the online store as soon as their released!

UNIT ONLINE STORE

• By Allan H
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Well ladies and gentlemen, here we are, 3 days into the New Year loaded with ideas and big things to come for 2010... I can't wait to fill you all in, but for now everyone is still on holidays and most riders/athletes are livin' it up, enjoying the summer heat at the beach! Lucky f*ckers...

So for now, I am gonna keep the plans underwraps! To at least get you through the night though, here are a bunch of cool videos we have been checkin' out over the holidays!

Street Fighter 2 Jam Video - More BMX Videos

BIg BIg BMX Show episode 8 season 2 - More BMX Videos

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We hope everyone has an awesome New Years tonight! Get on it an get loose!

Thanks to everyone for their support in 2009, and we can't for 2010... It's gonna be a big year!

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To everyone out there, the crew at Unit wish you a very Merry Christmas! Hopefully your layin' back, beer in hand, chilling with good friends and family! We sure are...

On a more serious note, if you recieved a couple of 'questionable' pressies under the tree this year, let Granny know next year she can pick you up some fresh Unit threads, with ease, from the Unit Online Store! EASYYYY

UNIT ONLINE STORE - WWW.UNITRIDERS.COM

• By Allan H
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Have you left your Xmas shopping to the last minute??? Avoid the chaos and order a Unit gift voucher online now.

You also have the chance of winning a nifty 100 for the Online Store! Get into it...

• By Allan H
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Unit tees went on sale in the world’s largest action sports retailer ‘Pacsun’ on November 15th. With 1000 stores across the USA Pacsun stocks the ‘whos who’ of ‘it’ brands from around the world. It is an interesting accomplishment for a piece of artwork that was banned in Australia earlier this year.

Check out what the ADVERTISING STANDARDS BUREAU had to say about the deisgn, and why they deemed it inappropriate....

CASE NUMBER 531/08 FEBRUARY 2009 "The Board noted that while the woman was smiling and appeared happy, this did not negate the sexualised pose in which she is placed. The board noted the woman was posed with her legs apart and her arms pressed against her breasts. Although the woman's breasts were obscured by her arm and her genitalia was hidden from view by the breakfast cereal the board considered the advertisement used a sexualised pose and that the presentation of the woman in this manner was gratuitous and irrelevant to the product being advertised."

Unit Artist and Founder Paul Everest had this to say... "On behalf of Unit I wish to thank the Board for their obvious wisdom and sound understanding of today's youth.

You can get your own Fruitloops Tee right now at the Unit Online Store.

• By Allan H
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Unit is offering a $400 voucher to anyone with information leading to the location of a stolen Unit sign.

The sign was stolen from the Gold Coast Junior Motorcycle Club late last week. The thieves would have been armed with ladders, tools and a van to take down the 5 x 1.5m steel sign that was attached with 30 screws and liquid nails on top of the building.

It's a low blow to the Gold Coast's only motorcycle club which does its best to promote the sport by attracting sponsors.

Anyone with information contact info@unitriders.com

• By Allan H
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To celebrate the launch of their new online store, Unit have a sweet deal on their new Fruitloops tee, featuring the famous fruitloops in the bathtub photo that was banned by the Australian Advertising Bureau. If you one of the first 15 people to buy the new T online, you get your very own Unit Fruitloops poster, signed by the babe in the tub! How could you say no to that!

• By Allan H
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